![]() Iets franks… doesn't stray far from the design deployed by brands like Palace and Nike ACG. You see that stamped all over their current range of tracksuit bottoms dyed colours that look as though they were once bright but have been through hundreds of rounds in the wash. It fits into the Urban Outfitters loose mission – one described by Michael as “getting something old with a modern take on it”. In a big market with big brands, it managed to gain a foothold in the 'teen who wears chunky trainers' market by blurring a line between knockoff, throwback and just the lightest touch of novelty.Īnd yet, despite the slightly bizarre name, iets frans… shows no sign of slowing down. The logo is plastered on a big portion of the sweatshirts and joggers currently on sale in Urban's 43 UK stores. It's inherently boosted by its in-house placement at a huge multinational corporation like Urban Outfitters. So how did iets frans… get to its current popularity point? For starters, it relied on presence. They're style-conscious, but careful too never look too polished – a Venn diagram crossover between Depop students and nu-jazz lads alike. They may take ketamine, for example, but also aren't so left-field that you'd spot them huffing paint for Satan at a "charity event". No single stereotype can totally group together all of the sorts of teens and twentysomethings who wear it. But iets frans… deftly traces the outlines of late 2010s high-end casualwear while pushing down the cost for high street kids – it's essentially a cut-price take on Virgil Abloh's Off-White. You’d be forgiven for assuming it's a stand-alone streetwear fashion house, arranged on a typical UO shop display alongside Adidas trackie tops and Nike trainers. ![]() You may have to select a menu option or click a button.The Urban-owned brand has only been around since 2017. Follow the instructions for disabling the ad blocker on the site you’re viewing. ![]() You may have more than one ad-blocker installed. You’ll usually find this icon in the upper right-hand corner of your screen. Click the icon of the ad-blocker extension installed on your browser.When it turns gray, click the refresh icon that has appeared next to it or click the button below to continue.Click on the large blue power icon at the top.Click the UBlock Origin icon in the browser extension area in the upper right-hand corner.It will turn gray and the text above will go from “ON” to “ OFF”. Click on the “ Ad-Blocking” button at the bottom.Click the Ghostery icon in the browser extension area in the upper right-hand corner.Switch off the toggle to turn it from “ Enabled on this site” to “ Disabled on this site”.Click the AdBlocker Ultimate icon in the browser extension area in the upper right-hand corner.“ Block ads on – This website” switch off the toggle to turn it from blue to gray.Click the AdBlock Plus icon in the browser extension area in the upper right-hand corner.Refresh the page or click the button below to continue.Under “ Pause on this site” click “ Always”. ![]() Click the AdBlock icon in the browser extension area in the upper right-hand corner.Miyuki Arihara styled the collection with an oversized outfit to give it an urban feel, while adding handbags and voluminous accessories, such as mittens and clogs, at key points to create a feminine aesthetic.Īdblock Adblock Plus Adblocker Ultimate Ghostery uBlock Origin Others The men’s styling offers a sophisticated urban outdoor style, including a mix of street and formal styles with a sweatshirt layered with a long coat, and casual styling with a hoodie, quilted vest, and parachute pants. In addition to hoodies, full-zips, pullovers, and pants, the recent trend of half-zip designs has also been released. This year’s Fall/Winter GU sweatshirt collection features a wide range of popular heavyweight sweatshirts. Mimicking winter traditions, this campaign shows wearers a scene of friends wearing matching sweatshirts, introducing the cozy GU sweatshirt collection. Finding time to escape from the busy schedule of her day-to-day, she makes time to appreciate the little things in life. Arihara is a model who has attracted attention for her outdoor lifestyle within her private life. This winter, GU has released a sweatshirt collection for the colder season, featuring a campaign with Miyuki Arihara. GU’s casual, comfort-wear garments are popular due to their luxurious, heavyweight fabric and ease of wear.
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